Please note: demand for parking has increased significantly. To pre-book parking please click here

News October 29, 2021

JFKIAT Partners With Hudson to Launch a New Automated Retail Concept At JFK Terminal 4

Back to Newsroom

The new concept leverages innovative technology to enable a more contactless customer experience.

Queens, New York – October 26, 2021 – JFKIAT, the operator of Terminal 4 at John F. Kennedy International Airport, today announced its partnership with Hudson in launching a multi-brand automated retail concept, the first of Hudson’s locations of this kind in New York.

Located next to Five Borough Food Hall in T4, the new concept creates a contactless, 24/7 shopping destination, providing a diverse array of both globally recognized brands and local products for travelers to choose from. A wide selection of items from Brookstone, Apple, Beats, Bose, and Burt’s Bees are available for contactless purchase. The concept also features the first-ever Automated Teddy Machine from Build-A-Bear Workshop®, giving customers a unique opportunity to bring home a customized gift or memento complete with exclusive New York City apparel – including a Statue of Liberty outfit for their furry friend.

“We are very pleased that JFK T4 is the home of Hudson’s first automated retail concept in New York,” said Roel Huinink, President and CEO of JFKIAT. “JFKIAT has continued to innovate T4’s offerings in the wake of the COVID-19 pandemic, and enabling a more contactless customer experience is critical to our mission to restore confidence in air travel. This partnership with Hudson is our latest move to enable a safe, seamless, and fully digital purchase process, creating a safer and more seamless journey for customers and employees.”

“The opening of our new automated retail concept at JFK T4 continues to build on our longstanding partnership with JFKIAT while elevating the specialty retail offerings we deliver for their international travelers,” said Joe Landolfi, Senior Vice President, Operations of Hudson. “By combining a variety of leading, global brands with the unmatched convenience and accessibility

that Hudson is known for, we are confident travelers of all ages will find everything they need and more in this innovative shopping experience.”

This offering is JFKIAT’s latest move to enable a contactless customer experience. Earlier this year, JFKIAT partnered with Inflyter and DFS Group to launch the branded digital marketplace for Duty Free shopping – T4 Marketplace, see With the launch of the digital marketplace, JFKIAT also plans to expand the offering to include other retailers within T4 to provide customers with a wider range of products to shop. In 2019, JFKIAT launched AtYourGate at T4, giving customers the ability to order food and beverages on the AtYourGate app and have items delivered to their gate.

T4 Tip

T4 Tip

T4 is a work of art. Really! You’ll find our private collection of world-class paintings, sculptures, and mobiles on display throughout the terminal.

Please note the demand for parking on the airport has increased significantly.

For customers who have not pre-booked a parking spot, a new summer peak “drive-up” parking surcharge goes into effect on July 15 to manage on-airport demand. Rates will not change for customers who pre-book.

Travelers are encouraged to pre-book parking 48 hours in advance to guarantee parking and avoid the surcharge. To pre-book parking please head to the JFK Airport Website under the “Book Parking & Parking Availability” section.

Worried about long lines at security?

With Reserve powered by CLEAR you can save your spot ahead of time and avoid the wait.

Book Now