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October 5, 2023

JFK's Terminal 4 Taps Seasoned Airport Commercial Expert to Oversee Customer Experience and Commercial Department

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Queens, New York – October 5, 2023 JFKIAT, the operator of John F. Kennedy International Airport’s Terminal 4, has announced that Belinda Jain will join the company’s executive team as the Vice President, Customer Experience & Commercial, effective October 9.

In her role, Jain will be responsible for generating and managing the company’s non-aviation revenues, working with the team and business partners to develop world-class retail, food & beverage, and passenger service concepts, featuring a distinctive ‘New York sense of place’ across T4’s extensive commercial program, which consists of nearly 100 retail, food & beverage, and other services concepts. She will also lead JFKIAT’s customer experience strategy, partnering with stakeholders to enhance T4’s passenger satisfaction, the company’s marketing and public relations, and foster continuous improvement and innovation.

As a seasoned industry expert, Jain brings more than 20 years’ experience leading the development and operations of premium and luxury brands and airports globally, and has a proven track record of delivering customer-centric programs. Prior to joining the JFKIAT team, Jain served as the Managing Director Americas of CXG in New York, where she led CX transformation projects in the U.S. market for leading luxury brands. She has also held roles at CHANEL, Mumbai International Airport, Amman International Airport and Groupe ADP (Paris Airports).

“Belinda is joining the JFKIAT team at a critical time, as Terminal 4 undergoes a significant expansion and redevelopment with a large growth in passenger traffic, and as we continue to expand our commercial offerings to elevate our best-in-class customer experience,” said Roel Huinink, President and CEO of JFKIAT. “I am confident that her wealth of knowledge and experience will be a tremendous asset as we shape the future of T4 to align with the Port Authority’s vision of transforming JFK into a world-class airport.”

In recent years under the leadership of Edward Midgley, JFKIAT’s Customer Experience and Commercial Department has significantly expanded from concession management to incorporate customer-focused offerings and programming. Earlier this year, JFKIAT announced the opening of new food & beverage and retail offerings in T4’s renovated Concourse A. The company also launched an innovative T4 Arts & Culture program, providing immersive local art and cultural experiences year-round, with the goal of connecting passengers to New York City in the same way that T4 connects travelers to the world.

“I am honored to be joining a team that is passionate about curating distinctive and incredible customer experiences and promoting environmental and social stewardship,” said Belinda Jain, Vice President, Customer Experience & Commercial at JFKIAT. “I look forward to engaging with our local communities and business partners to deliver a world-class commercial and service offering at JFK T4.”

Jain holds a Masters in International Trade and a Masters in Business Administration from Sorbonne University in Paris.


JFK International Air Terminal, LLC. (JFKIAT) is the operator of Terminal 4 at John F. Kennedy International Airport, one of the most active air terminals in the New York area, serving 22 international and domestic airlines with an annual passenger volume of more than 25 million travelers in 2023. In 2017 Terminal 4 became the first existing airport terminal in the U.S. to receive LEED Gold certification by the United States Green Building Council (USGBC) for operations and maintenance, and in 2022 it became the first air terminal in the U.S. to receive Platinum recognition for pre-existing air terminals. The Terminal’s expansive Retail Lounge offers an unparalleled experience for travelers with a wide range of food and beverage and retail options, from chic to upscale and from convenience stores, to electronics, accessories, and gifts. Terminal 4 was the first air terminal in North America operated by a private management company. JFKIAT’s managing member is Schiphol USA Inc., a U.S. affiliate of Royal Schiphol Group.

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